Rob Smith Photography 
Logo

Rob Smith Photography is a commercial photographer who had a logo but the typography was out of date. I took the style of the logo and modernized it. Bringing the typography up to feel more relevant to their clients today and improve the overall quality of the logo. While ensuring viewers still make the connection between the old and new logo with style consistency so the photographer still gets company recognition from clients. Editing fonts to create the perfect fit for this project was essential to getting the ideal result for the logo design. The photographer uses the logo for company branding and advertisement.